Table 301 unveiled its latest restaurant concept this week: a cold-pressed raw juice bar called Southern Pressed Juicery, located at the ONE building in downtown Greenville near Orvis and Brooks Brothers.
Olivia Esquivel, a local business owner and PR consultant, is partnering with the Table 301 group for the new juice bar. She had experienced cold-pressed juices in Miami and realized the Greenville market had very little like it to offer.
The team has also hired Chef Xavier Bonnafous, a vegan and vegetarian chef, who Esquivel met at a food conference in Miami. Bonnafous, who originally hails from Southern France, happened to have lived in the Upstate briefly and was looking to move back.
The juicery will be 100 percent organic and feature raw foods, smoothies, cold-pressed coffee, and steel-cut oats along with fresh salads and other items that will be available from a grab-and-go area. Locally sourced products will be used as much as possible.
Fresh vegetables will be growing in a wall planter outside the restaurant. Outdoor seating will be available and inside will offer a variety of seating areas, including a countertop bar and a long farm table.
Esquivel said she wants the juice bar to be a “cool place where everybody can come hang out and meet the staff. I see it as an alternative to Starbucks.”
Juiceologists will be on hand to not only make the juices but also explain the nutritional benefits as well. Yoga and nutrition classes are planned for the future.
“Greenville is ready for this,” said Carl Sobocinski, owner of Table 301. “The community is interested in health and wellness, and as Greenville is progressing and looking to keep being recognized, why not enter this market?”
A May 1 opening is planned. For more information, visit southernpressedjuicery.com.
