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Insight Columns

51 posts
John Sterling
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  • Business News
  • Insight Columns

Playing it safe in business is the most dangerous move you can make: Tips for Noobs

  • John Sterling
  • June 1, 2026
The bar isn't something you clear once and move on. It's something you reset, again and again, on purpose.
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John Moore
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  • Business News
  • Insight Columns

Progressing from urgency to strategy: Moore to the Point

  • Guest Contributor
  • April 22, 2026
The most effective and durable companies are built by founders who effectively balance what demands their attention internally with what strengthens their company externally.
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John Sterling
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  • Business News
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What buyers really look for in a founder: Tips for Noobs with John Sterling

  • John Sterling
  • March 31, 2026
Most founders think selling is a financial audit. It’s not. It’s a trust exercise with a spreadsheet attached.
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John Moore
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  • Business News
  • Insight Columns

What communities should do immediately about AI: Moore to the Point

  • Guest Contributor
  • March 13, 2026
The emergence of AI will reward communities willing to learn and strain those that wait.
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John Sterling
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  • Business News
  • Featured
  • Insight Columns

Tips for Noobs: What makes a salesperson worth calling back?

  • John Sterling
  • March 10, 2026
In today’s environment, buyers respond to salespeople who demonstrate an understanding of constraints: internal approvals, competing priorities, timing pressures and risk tolerance.
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John Moore
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  • Business News
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Moore to the Point: The cost of moving at yesterday’s speed

  • Guest Contributor
  • February 20, 2026
Communities that thrive will be the ones that recognize how fast the ground beneath them is shifting and adjust how they listen, plan and act.
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John Sterling
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  • Business News
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Why hiring right is the most important sales strategy: Tips for Noobs

  • John Sterling
  • February 13, 2026
Figure out what your top 10% of reps have in common, turn that into your hiring blueprint, and then hunt like heck for more of those people.
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John Moore
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  • Business News
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Where builders lead, progress follows: Moore to the Point

  • Guest Contributor
  • February 5, 2026
If you want to know where the future of your community is heading, look for the people who have already started building it.
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John Sterling
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How to maximize your exit strategy: Tips for Noobs

  • John Sterling
  • January 16, 2026
The work that increases valuation also happens to be the same work that makes the business healthier today.
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John Moore
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  • Business News
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Intelligence creates, but wisdom sustains: Moore to the Point

  • Guest Contributor
  • December 15, 2025
Experience is what turns intelligence into wisdom, and it does not have to come only through trial and error.
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