Insight Columns Archives

Buy and build is a shortcut: Tips for Noobs with John Sterling

Buy-and then-build isn’t compromise — it’s a shortcut.

Data, not photo ops, will reveal the real progress.

Building a personal online brand isn’t all about slick logos, perfect posts or expensive marketing agencies.

When engaged well, they become force multipliers, lifting not only their own ventures but the community around them.

Here are three practical ideas to bridge the gap from fascination to implementation.

Finding your big opportunity boils down to focusing on your core area, keeping up with the data and trends, and testing.

When founders lead and support one another, momentum builds. When they don’t, no amount of programming can make up for it.

By focusing on recruiting, training, pricing, controlling discounting and activity tracking, owners can create a framework for revenue growth.

Effective boards create space for real dialogue.

Here’s the truth: If you want a great day, you’ve got to design it like you’re back at camp, curating your hours with intention.