Carolina Dental Alliance has chosen UniComm Media Group LLC to create and enact programs to reach both the general and Hispanic markets.
“Our company is committed to becoming active in our community and fulfilling its dental needs,” said Dr. Jim Nasim, DMD, dental director for Carolina Dental Alliance, in a release. “I feel that there is a large void, specifically in our local Hispanic population, in regards to oral education and the availability of quality dental care. CDA will offer Spanish-speaking staff in our modern, centrally located Cherrydale office to encourage better communication between our patients and doctors.”
UniComm and Carolina Dental Alliance will work to reach these markets through dental awareness campaigns, support of Hispanic community efforts and culturally relevant marketing and advertising practices.
