Katherine K. Underwood joined The Rock It! Co., a marketing and event-production company for tech and software organizations, as director of marketing.
She will drive client performance forward through strategic business recommendations, concrete-activation planning and data-driven optimizations.
Underwood served as digital marketing manager at Shimano North America.
She is also involved in global nonprofits such as Ducks Unlimited and American Heart Association as well as her own outdoor company, Dock & Decoy.