Upstate real estate firm C. Dan Joyner Co. Realtors announced earlier this week it would become a Berkshire Hathaway HomeServices affiliate in 2014.
The announcement came as part of a signing of 12 new affiliates, bringing the total of Berkshire Hathaway affiliates to 502 offices that have transitioned to or signed with the brand since July, for a total of nearly 19,000 agents in 24 states.
Many more signings are on the way, said Earl Lee, CEO of HSF Affiliates LLC. “Momentum continues building for Berkshire Hathaway HomeServices. Affiliates realize the strength of this new brand … and the depth of its real estate tools, technology and services. They want to capitalize on our brand and all it has to offer.”
Danny Joyner, broker/owner at Prudential C. Dan Joyner, said the brand brings strong values and fresh perspectives to a recovering real estate market.
“The timing is right to align with the Berkshire Hathaway HomeServices brand and bring exceptional value to our brokers, agents and customers through new tools and resources,” he said. “Our affiliation will change the real estate market in upstate South Carolina, and we can’t wait.”
HSF Affiliates operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks and is based in Irvine, Calif.
The company is a joint venture of HomeServices of America Inc., the nation’s second-largest full-service residential brokerage firm, and is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc. The joint venture is “a brand-new real estate brokerage network built for a new era in residential real estate,” according to its company slogan.
Joyner said that the transition has already begun and while there won’t be any physical changes to the offices, the company is “in the process of ordering all new materials as it relates to our business (building signs, yard signs, collateral material, etc.).”
He also said that while not every Prudential affiliate around the country will be invited to join the Berkshire Hathaway HomeServices brand, “all of our offices in the Upstate will make the conversion.”
The actual conversion date for the Upstate offices is the week of Feb. 17, at which time Joyner says “over 1,400 new yard signs will hit the Upstate market.”
