The 14,000-square-foot location, which is set to open in the summer, will feature glass amphoras, ceramic casks and various glass bottling options for its products.
The store “will carry on the brand’s historic tradition of providing worldly sampling experiences along with customer theatre,” said Bill Martin, chief flavor officer for the VOM FASS Greenville team, in a release. VOM FASS will offer daily samplings of both alcoholic and non-alcoholic products, he said.
“When searching for a location to open our very own VOM FASS franchise, we wanted to find a market with a sense of community where we could contribute meaningfully to the local identity,” said Martin. “Greenville’s proud, emerging foodie culture offered the perfect fit.”