public relations Archives

By Michele Sobota Public relations and marketing are often referred to interchangeably. The truth is, while both aim to cultivate thriving companies, the tools and objectives of each discipline are…

Management

What I learned from political attack ads in 2018

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June 15, 2018

With about a week to go in every election, I start collecting the various pieces of media that get jammed in my mailbox every afternoon.

Management

Making your press conference mean more begins with one simple question

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April 27, 2018

Ninety percent of the time a press conference is a waste of time for everyone involved — the media, the client, and the public relations firm.

public relations

Public relations & marketing – what’s the difference?

What I learned from political attack ads in 2018

Making your press conference mean more begins with one simple question

September 2026