Asheville eatery Biscuit Head will open at Greenville’s South Ridge


Biscuit Head, a popular Asheville restaurant, is coming to Greenville and is the first tenant announcement at The Beach Company’s South Ridge development.

It will be Biscuit Head’s third location and the first in Greenville. The Southern-style eatery is set to open in early 2016 amid the 350-unit mixed-use apartment community on Church Street and University Ridge.

Owners Jason and Carolyn Roy opened their first Biscuit Head restaurant in West Asheville in May 2013. The Roys decided to venture into the Greenville market due to the proximity to their home in Asheville, the vibrant downtown scene and the city’s genuine Southern charm.

“The vibe of the city fits in with our vibe,” Jason Roy said, “which is a little more eclectic than your typical breakfast place.” Biscuit Head provides a comfortable, interactive atmosphere for patrons with a jam and jelly bar and bacon of the day.

biscuitheadIn addition to their signature cat-head biscuits, the restaurant specializes in homemade gravies, jams and hot sauces. Food & Wine magazine recognized Biscuit Head as one of the best places for biscuits in America.

The company also strives to be as eco-friendly as possible by making everything either compostable or recyclable. The Roys plan on working closely with local farmers, artisans, coffee makers and other businesses to reduce their carbon footprint.

“We are entertainers at heart and we love making people happy and putting a smile on their faces,” Jason Roy said. “We want to provide a charming place to go with food that’s nostalgic, but new.”

South Ridge Apartments will welcome its first residents in March 2015.



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