Base raises $2.6 million in seed funding

Company will use the funds to grow its platform and add hires in sales, services and engineering.

Paige McPheely, Base Founder and CEO, said the funds would allow the company to grow its platform. Photo provided

A Greenville-based software company that provides tools and technology for executive assistants has just announced the completion of a $2.6 million seed funding round.

Base, a software as a service (SaaS) platform built specifically for executive assistants, will use the funds to grow its platform and add hires in sales, services and engineering.

“Through years of working with EAs (executive assistants), I’ve seen the pain points support professionals face in their daily work – inadequate technology, manual processes, communication inefficiencies and more,” Base Founder and CEO Paige McPheely said in a statement.

The Base platform aims to address those “pain points” by providing a central and secure location for managing executive communications, overseeing daily operations, reporting and storing personal information.

“This funding round will help us continue to build a platform that is tailored to the unique responsibilities of assistants,” McPheely said, “while simultaneously elevating EAs and their profession along the way.”

Matchstick Ventures, a venture capital firm based primarily out of Minneapolis and Boulder with investments in more than 100 SaaS businesses, spearheaded the funding round, along with participation from Revolution’s Rise of the Rest Seed Fund, High Alpha Capital and Slack Fund.

Matchstick Ventures Founder and Partner Ryan Broshar said in a statement the investment was spurred primarily by Base’s singular positioning in the marketplace.

“This is an entire profession that has never been supported with modern technology, until today,” Broshar said. “We’re thrilled to be a part of the movement that is creating an entirely new category of software.”

Following the announcement, McPheely said in a separate post that she credits her own executive assistant, Natalie, as a major factor behind the successful funding round.

“In fact, I don’t know how we would have survived our recent fundraising efforts without Natalie there as my ally, gatekeeper and second brain,” McPheely said. “Knowing what I know now, I want to bring this experience to as many high performers as possible.”

About Base raises $2.6 million in seed funding


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