BMW’s U.S. sales decline in February

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BMW associates using the Eksobionics device.

Sales of certain BMW models produced in Spartanburg County — the X3 and X5 — increased in February, but couldn’t keep the German automaker’s U.S. business from falling 2.5 percent.

BMW of North America reported Wednesday it sold 24,712 vehicles during the month, compared with 25,337 during February 2016.

For the year, the company’s sales are down 1.6 percent to 45,931 vehicles, compared with 46,657 during the same period of the previous year.

“March is the real beginning of the automotive selling season in the U.S. and BMW is well positioned for success with the right mix of vehicles and with the launch of the all-new 5 Series now underway,” said Ludwig Willisch, head of BMW Group Region Americas, in a statement. “The trend towards Sports Activity Vehicles is strong but so is demand for the new 5 Series, especially the new M550 which goes on sale in the spring along with the hybrid-electric 530e.”

The company’s light trucks division, which is built exclusively at BMW’s Spartanburg plant and includes the X3, X4, X5, and X6, experienced a decrease of six-tenths of a percent during the month, but is up 12.8 percent for the year.

X3 sales increased 7.7 percent in February to 4,020 units, compared with 3,733 during the same month a year ago. Year-to-date, sales of the X3 are up 25.1 percent to 7,174 units, compared with 5,735 during the same period of 2016.

Sales of the X4 plummeted 46 percent during the month to 282 units, compared with 522 during the previous February. Since January, X4 sales have decreased 37.1 percent to 493 units, compared with 784 during the same span of the prior year.

X5 sales increased 1.5 percent to 3,900 units in February, compared with 3,842 during the same month of 2016. Sales of the X5 are up 11.7 percent so far this year to 7,176 units, compared with 6,426 during the first two months of the previous year.

Sales of the X6 in February stood at 469 units, a 24.8 percent decrease compared with 624 during the same month of the prior year. X6 sales have fallen 11 percent since the start of the year to 898 units, compared with 1,009 during the same period of 2016.

The company said its brand division sales increased three-tenths of a percent in February and have gone up two-tenths of a point since the start of 2017.

Meanwhile, BMW said its MINI brand sales in the U.S. decreased 24.1 percent in February and are down 13.4 percent for the year.

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