Bojangles’ hires EP+CO as agency of record

Greenville-based advertising agency EP+Co will be Bojangles' lead creative.

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EP+Co's chief growth officer, Jeff Hoffman, managing director, Karen Mawhinney, and president, Allen Bosworth. Will Crooks photo

Greenville-based advertising agency EP+Co will soon become Bojangles’ creative agency of record. The assignment, which begins Oct. 1, calls for EP+Co to focus on traditional advertising methods like in-store marketing, social content, brand strategy and planning.

Creative advertising and marketing agencies like EP+Co are crucial to a company’s success. They have the power to sculpt how customers view and interact with a brand or company. Because EP+Co have established themselves as a leading creative agency, they work for some of America’s most iconic brands including Lowe’s Home Improvement, Men’s Wearhouse, John Deere and Tempur Sealy International. The agency also leads content and social production for LinkedIn as well as content for 20th Century Fox, Disney, Lionsgate & ESPN College Gameday. PR Week named EP+Co as a Top 5 Up and Coming Agencies of 2019.

Bojangles’ began the advertising agency search process earlier this year. This is a valuable contract for both companies; EP+Co has an extensive portfolio and Bojangles’ has 763 system-wide restaurants, 320 of which are company-operated and 443 franchised.

About Bojangles’ hires EP+CO as agency of record

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