Programmatic display ads give customers just what they need, right when they need it
Digital marketing now makes up more than half of advertising budgets, and within this exploding market, programmatic display advertising is the fastest-growing segment — and the No. 1 method for buying digital ads in the U.S.
So what are programmatic display ads?
Simply stated, programmatic advertising automates ad buying, allowing software to make data-based decisions that match the right message with the right audience for maximum results.
Programmatic advertising offers instant information about customers, allowing you to show them the advertisement most relevant to them — in real-time, and with no additional effort on your part. The ads are automatically customized to fit the behaviors, interests and demographics of your audience, no matter where they go on the internet.
By automating the bidding and purchasing of ad space, this media-buying swap can help you fine tune your message with laser-sharp precision, leading to maximum return on your investment.
Here are just a few ways programmatic advertising can help you achieve your business goals:
Reduced costs
Thanks to its automated bidding process and the ability to modify CPMs (cost-per-thousand-impressions) in real time, you can make your ad spend go as far as possible.
Productivity boost
Using programmatic advertising allows you to focus your attention elsewhere; the bidding and purchasing is done for you. Check in for user feedback, but for the most part, sit back and let the program work for you.
Streamline your strategy
Focus on your overall advertising strategy, optimizing what works best and leaving behind what doesn’t.
Understand your audience
Programmatic advertising gathers data for you, which can help you fine tune your campaign for the most effective results. Find out what interests your audience most and push that to the forefront.
KPI = ROI
Key performance indicators — critical, quantifiable indicators of progress — allow you to achieve maximum return on your investment. A steady stream of data leads the way as you improve performance and results.
Want to find out more about what programmatic display ads can do for you? Reach out to info@communityjournals.com.
