Brown’s Meat Market opening at noon Wednesday in Spartanburg

Upstate entrepreneur Lance Brown and his wife, Blair Brown, will unveil their concept Brown’s Meat Market, which is focused on providing customers with a variety of quality meats, outstanding service, and authenticity.

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Spartanburg entrepreneurs Lance and Blair Brown will open their new meat market at noon on Wednesday at 1457 Union St.

A new meat market in Spartanburg will open at noon on Wednesday, Dec. 20.

Upstate entrepreneur Lance Brown and his wife, Blair Brown, will unveil their concept Brown’s Meat Market, which is focused on providing customers with a variety of quality meats, outstanding service, and authenticity.

The business is in a 2,300-square-foot freestanding building at 1457 Union Street near the southern end of the Mary Black Foundation’s Rail Trail.

“We are very humbled to be here,” said Lance Brown, who hails from a family of meat processing professionals that have been plying their craft in the region for almost 80 years.

“We feel a strong connection to the community and are proud to serve customers, who are also our friends and neighbors,” Brown added. “This concept is for everyone. We look forward to building relationships with customers from all walks of life and meeting their needs with the absolute best quality meats we can provide and family-friendly prices.”

From left: Brown’s Meat Market’s butchery manager Jeremy Webb, and co-owners Lance and Blair Brown.

The Browns have spent the past two months transforming the building that formerly housed Eastside Meats and Produce into a clean, contemporary, and vibrant space.

It features new coolers, vintage-chic fixtures, freshly painted white walls, and shiny stainless steel commercial kitchen and butchery equipment.

Customers will be able to shop for choice cuts of meat, including beef, pork, lamb, chicken, duck, rabbit, and even alligator.

Brown’s Meat Market will have fresh sausages and five specialty hamburger grinds, including ground brisket that will be called the “Spartanburger,” a Lamburger, Bleugrass Burger, Pork Belly Burger, and a Dry Aged Burger.

The store will feature a fresh fish each week, as well as a selection of frozen seafood and meats, cheeses, craft beers, wines, sauces and spices from Spartanburg-based Blue Moon Specialty Foods, and other items.

“We are overwhelmed by the welcome we have received from the community,” Blair Brown said. “We hope to support people of all different demographics and we hope all of our customers will give us their feedback. If someone is not pleased with something they’ve bought here, we want to know about it so we can make sure they are satisfied.”

Lance Brown and Webb trim a pork loin in their new 2,300-square-foot meat market off Union Street in Spartanburg.

The Browns have hired Jeremy Webb to serve as the butchery manager.

Webb, 34, originally of Greenville, has about 16 years of experience in meat markets and butcher shops in the Upstate and Savannah, Ga.

Prior to joining Brown’s Meat Market, he worked for The Fresh Market for 10 years.

Webb said his expertise is in the fine details of meat preparations according to “timeless methods” that he learned from two experienced butchers.

“Cutting red meat is really my favorite,” he said. “But I’m also pretty good at making sausage. It was one of the first things I learned to do. It was a cold job, as I was back there in the freezer, but I enjoyed it.”

Webb said he and Brown come from different backgrounds, but collaborate well together, which he thinks will benefit customers.

The Browns have also hired Ashley Hileski, a native of Michigan who lives in Spartanburg County, to serve as the market’s retail sales manager.

Customers of Brown’s Meat Market will be able to shop for choice cuts of meat, including beef, pork, lamb, chicken, duck, rabbit, and even alligator.

Kathryn Harvey, a consultant helping with the Brown’s social media marketing, said the store has already generated a lot of buzz online.

“They already have a community surrounding them,” Harvey said. “A lot of people are excited about this.”

Lanie Whitaker with Arrowhead Design Co. in Lyman helped design the market’s website and promotional materials.

Harvey and Whitaker said the business has launched a pre-order menu online that includes selections of ham, pork roast, beef tenderloin, lamb, duck, and Cornish hen. The menu will be available throughout the holiday season.

They are planning to help the Browns with giveaways and weekly blurbs of “meat wisdom” from the market’s owner.

“Lance is so knowledgeable,” said Whitaker, originally of Boiling Springs. “I had no idea how nuanced this business actually is.”

“You can totally nerd out on meats,” said Harvey, a native of Spartanburg who recently moved back to the community from New York after serving as senior director of global impact and philanthropy at Sesame Workshop.

The store will operate from 8 a.m. to 6 p.m. Monday through Friday, and 9 a.m. to 3 p.m. on Saturday. It will be closed on Sunday.

“We’re all about relationships,” Blair Brown said. “We don’t want anyone to feel intimidated or nervous about coming in here. Knowledge is something we hope to impart to our customers. We’re looking forward to having a lot of fun and making many new friends.”

The couple has two children and lives on Spartanburg’s east side.

Lance Brown’s grandfather, Walter W. Brown, opened Cherokee Packing Co. in 1939 near Gaffney.

His great grandfather, Broadus Brown, was also involved in that company, which was sold to Armour and Co. during the 1950s. His father, Jim Brown, and uncle, Walter Eugene “Gene” Brown later started Brown Packing Co. in Gaffney.

Some of his other family members opened Sunnydale Meats, also in Gaffney.

Brown honed his skills at Brown Packing Co. and learned the business from the ground up.

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