The Bridal Loft is now open in West Greenville.
The shop, founded by Annilie Kelley and Pam Sammons, offers a curated wedding dress selection experience that is luxurious and worldly, featuring dresses from designers in Barcelona, New York, New Zealand, Ukraine and more.
“This has been so much fun. Opening this space and going to all the bridal shows, to New York City and Barcelona to pick out dresses for the shop,” Sammons said during the Oct. 23 opening. She said the shop’s decor reflects both owners.
“It’s a little mix of me and Annilie,” Sammons said. “She more moody as a vibe and I’m more pink and happy and bright, and I think we got a good mix of those.”
The opening concluded with a fashion show of gowns. The shop is appointment only and also offers VIP and semi-private experiences.
The Bridal Loft is located at 582 Perry Ave. in the Village of West Greenville.