Clemson University on Tuesday announced a new partnership between its athletics department and JMI Sports, a San Diego-based full-service collegiate marketing firm.
The agreement aims to build on the strategic expansion of Clemson athletics’ multimedia and corporate sponsorship, according to the university. And it includes expanded inventory, and new digital and social media opportunities.
Financial details of the eight-year partnership were not disclosed. Other news outlets reported the deal as worth $68 million.
“Clemson is an outstanding institution with a top-tier athletic department and we are honored to be selected as their partner,” said Erik Judson, co-founder and CEO of JMI Sports, in a statement. “Our team will work tirelessly to deliver tremendous results in every aspect of this partnership.”
In a statement, Clemson said JMI will assist in building the university’s brand and expanding its fan base across South Carolina, the Southeast and the nation, leading to significant new revenues and enhancing the experience for fans.
JMI specializes in helping universities capitalize on their marketing potential through the development and management of comprehensive marketing programs and innovative digital products.
The company’s clients include the University of North Carolina at Chapel Hill, Auburn University, the University of Kentucky, the Boston Red Sox, Cleveland Indians, Duke University, Cincinnati Reds, San Jose Earthquakes, San Diego Padres, Golden State Warriors, the Southeastern Conference, and several others.
“This partnership will benefit both our campus and our athletics department, and creates new collaboration opportunities throughout the Clemson community,” said Dan Radakovich, director of Clemson’s Department of Athletics, in a statement. “The new eight-year agreement is a significant step forward from the previous athletics-only arrangement.”