Coastal Crust plans to open mid-July in the Village of West Greenville


July 11 update: Coastal Crust Greenville announced they are opening for dinner service beginning at 5 p.m. Friday.

After numerous delays and a change of location, Coastal Crust plans to open its brick-and-mortar restaurant in the Village of West Greenville by mid July.

The new space sits two doors down from Pace Jewelers at 1254 Pendleton St. in the redeveloped Mutual Home Store of Greenville storefronts. The wood-fire pizza-truck operation from Charleston previously planned to open its Greenville pizza shop in a renovated bungalow at 1180 Pendleton St., but parking challenges dictated the move a year ago.

For the last three weeks, the wood-burning oven imported from Italy has been lit every day to season it, while the staff works through the menu of pizzas, house-made pasta dishes, and salads. General manager Seth Reeves played pizza fairy, dropping off test pies to neighboring businesses, teasing what was to come.

The space itself reflects careful attention to detail with guest experience in mind. A metal locker and all of the metal and wooden chairs came from a Belgian schoolhouse. The open kitchen with the oven as focal point allows for staff and guest interaction to create a family atmosphere. Glassware is kept in the beverage fridge alongside bottled beer, wine, ciders, and kombuchas so that drinks stay cold.

Coastal Crust opens at 11 a.m., seven days a week. The kitchen will close at 9 p.m. Sunday-Thursday and 10 p.m. Friday and Saturday. The bar will stay open later.

“I’m not kicking anybody out,” Reeves says.