Condo living meets hotel amenities at new Clemson project at Lake Hartwell

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Lakeside Lodge, a four-story resort condo complex with 116 units and the amenities of an upscale hotel, is projected to be completed in time for the 2019 college football season. Rendering by Goodwyn Mills and Cawood

Along the shores of Lake Hartwell, across from the Clemson University campus, Tiger fans will soon have a unique place to own or stay.

Lakeside Lodge will feature a four-story resort condo complex with 116 units. The condos will be a mixture of studios and one-, two-, and three-bedrooms for sale. The unique part? The condos will also include all the amenities of a high-end hotel including 24/7 concierge service, housekeeping and maintenance, a lobby, restaurant/bar, fitness center, and meeting space. Condo owners will be able to rent out full units and lock-off individual bedrooms (in the two- and three-bedroom units) to generate income by utilizing the resort’s professionally managed short-term rental program to lease their units for the night, weekend, or week at a time.

Add in Greenville powerhouses like Leighton Cubbage, Joe Erwin, Tajh Boyd, Steve Mudge, Steve Navarro, Rick Erwin, and Jim Riggs, and you’ve got a lineup ready to play ball.

THE CONCEPT

“We’ve got a unique concept that gives people the ownership and amenities they want but that can also generate income,” says Leighton Cubbage, chairman of Allie Capital LLC, one of the developers of the project. “I personally love to go places, but the maintenance takes away from the fun. With Lakeside Lodge, everything’s included. You’re in a high-end suite and it’s yours, but you can leave, not have to vacuum, and the next day it’s rented out. It gets you out of the upkeep of owning a home and lets you enjoy your stay.”

Additional onsite amenities will include a pool and hot tub, walking paths, fire pit, and a shelter with paddleboards, kayaks, and canoes. A full-service marina is located nearby for boat rental or storage. “This puts the lake in play for us. You don’t have to own a lake house on the water to enjoy Lake Hartwell,” Cubbage says. A restaurant/bar is also planned, and restaurateur Rick Erwin is an investor. Needless to say, “Rick will have an impact on the food,” Cubbage says.

The property will be family- and pet-friendly. Cubbage says plans are in the works to create a football field overlooking the lake where kids and parents can throw a football around while hanging out or tailgating for Clemson games.

Rendering by Goodwyn Mills and Cawood

THE TEAM

Cubbage, along with Allie Capital partner Steve Mudge, Southern Resort Group, and Sundog Development Company will be leading the development. It’s the same team behind three other real estate projects, including the Residences at Biltmore in Asheville, N.C., a similar condo resort project, and two residential developments – Falls at Meehan in Pendleton and Creekside Village in Weaverville, N.C.

The developers have assembled a group of about 30 lead investors, the majority of whom are Upstate South Carolina business leaders with strong ties to Clemson University. Several of the investors are friends and business associates and fellow “tailgaters” who like the concept and will probably be purchasing condos themselves, Cubbage says. “We know who the customers are, and all we have to do is show it to them and they get excited.”

Other investors include Jeff Bostic, a 1980 Clemson graduate and offensive lineman on the football team and three-time Super Bowl champion, and Julie Ibrahim, president and CEO of the Tiger Sports Shop, whose late husband, Dr. I.M. Ibrahim, coached the Clemson men’s soccer team to two national championships. They also include Steve Navarro, president and CEO of the Furman Co., and devout Clemson fans Jim Riggs, who played for Danny Ford in the 1980s and went on to co-found Hot Springs Pool and Spas, and his wife, Liz Riggs, named Miss Clemson in 1984.

“When Leighton and Steve told me about the idea of Lakeside Lodge Clemson, I knew from the beginning that I wanted to be a part of it, not only as an owner of a unit so that I can enjoy my time in Clemson and on the lake, but as an investor to help bring this idea to life,” says Joe Erwin, co-founder and former president of Erwin Penland and now president of Erwin Creates. “The development team is proven, and the demand for a higher-end resort in Clemson is there. Plus, this group of investors may be diverse in our backgrounds, but we are collectively passionate about Clemson and making Lakeside Lodge a success.”

IT’S MORE THAN FOOTBALL

“What’s going on in Clemson is off the charts with the excitement of Clemson Nation,” Cubbage says. “There’s now 100,000 to 150,000 people there on game days, and some aren’t even going to the game; they’re just tailgating.”

But it’s not all about football games. “There’s normally about seven home games for football. But there’s also basketball, soccer, school events, and even parents coming to visit their kid attending Clemson.”

Former Clemson quarterback Tajh Boyd is managing sales for Lakeside Lodge Clemson. Cubbage says Boyd coming onboard was serendipitous. He and Mudge were brainstorming over lunch one day on who to bring on the project to handle sales and thought Boyd would be a great fit. Leaving the restaurant, they bumped into Boyd, who said he was in the process of getting his real estate license. “He’s a disciplined guy, very smart, and treats people great,” Cubbage says. “We’re real proud to have him onboard.”

Reservations for units are being accepted now with a refundable deposit. For more information, interested buyers can visit LakesideLodgeClemson.com. The sales office, currently under construction in Tiger Plaza on Highway 123, is scheduled to open before unit sales start in late 2017. Construction is expected to begin in spring 2018 with a scheduled opening in time for the 2019 football season.

“We see Lakeside Lodge as the best of both worlds,” Cubbage says. “Owners can enjoy being in Clemson on game day or any other day of the year, plus they are right on Lake Hartwell with all of the amenities they could want.”

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