Copper Penny to open this fall at 18 Augusta Road

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Copper Penny will not be a franchise this go-round, but instead will be operated by corporate to maintain consistency. Photo by Will Crooks / Upstate Business Journal

Copper Penny, a popular Charleston-based women’s clothing boutique, is re-entering the Greenville market, this time at 18 Augusta Road in the former Amanda Henry’s Popcorn Parlor in the West End.

This new store, set to open this fall, is operated by Copper Penny corporate and is not associated with the previous Greenville franchise, which was first located farther down Augusta Street and then moved across from the Hyatt Regency hotel on North Main Street. The North Main location closed earlier this year.

Co-owner Bryan Vaigneur says the new Copper Penny will provide the same experience as the well-loved King Street location in Charleston.

“The West End is where our customers are going already,” he says.

He says the previous North Main location wasn’t successful because that retail area wasn’t quite ready for it, but there was no West End availability until now.

“We’re really excited about the location since it’s really where we wanted to be all along,” Vaigneur says.

He says having on-site parking, as well as weekly visits from a corporate manager from Charleston, will be key to this store’s success.

“I think it’s gonna be great,” Vaigneur says. “Third time’s the charm, right?”

Planned hours of operation are 10 a.m.-7 p.m. Mondays-Saturdays, and noon-6 p.m. Sundays.

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