Spartanburg-based Denny’s Corp. announced Monday, Jan. 29, it raised $2 million to aid in the fight to end childhood hunger.
The family-dining chain raised the funds in 2017 as part of its partnership with Share Our Strength’s No Kid Hungry campaign.
Denny’s said it has raised more than $6.3 million since 2011 for the campaign.
“As a company who feeds people for a living, we feel it is our responsibility to help feed children in our nation that start each day food insecure, so we are honored to make this significant donation to No Kid Hungry,” said John Miller, Denny’s president and CEO, in a statement.
“In addition to the generosity of our guests and the support of our franchisees and valued suppliers, our team members showed an immense amount of dedication throughout this campaign,” Miller added. “Thanks to these contributions, we have the opportunity to continue the fight against childhood hunger by providing children in need with healthy meals year-round.”
Denny’s kicked off its 2017 campaign in October, with more than 1,500 of its U.S. restaurants participating through in-store displays, signage, buttons, and more.
The campaign wrapped up in December.
Denny’s said it provided $12 coupons in exchange for each $3 donation made in its restaurants, and donated $1 each time fans commented online with their favorite breakfast “emoji” combination as part of its “Grand Slamoji” social video.