Denny’s Corp. has joined the ranks of restaurants using technology to boost sales.
The Spartanburg-based family-dining chain on Tuesday launched a new 24-7 online ordering platform, “Denny’s on Demand,” developed in partnership with the digital ordering solutions firm Olo.
Denny’s said the platform — which is currently available through its website, revamped mobile app, and Twitter page — enables customers to place and pay for their takeout or delivery order, where available, via Olo’s Dispatch delivery network.
Diners can also customize their pickup or delivery time, track their order, and view their order history through the platform, the company said.
“Denny’s has always been a place where America can come and get their favorite breakfast, lunch, and dinner dishes, literally at any time of day or night,” said John Dillon, chief marketing officer for Denny’s, in a statement. “With Denny’s on Demand, we’ve taken that same ‘always open’ philosophy that is synonymous with our brand and expanded it to easy-to-use technology, bringing access to our craveable diner fare straight to our guests’ fingertips.”
The company said Twitter users can place their order within a direct message.
In the coming weeks, Denny’s said its customers will be able to “engage and place an order with the diner directly… via a branded Chatbot and other on-page options.”
Customers can share their Denny’s on Demand experiences through a variety of new and unique Snapchat filters, the company said.
“We are proud to partner with Denny’s, a global brand that has been celebrated as America’s Diner for over 60 years,” said Noah Glass, founder and CEO of Olo, in a statement. “Denny’s is a forward-thinking brand that has embraced technology, and with this launch takes service to the next level, offering the option to order and pay ahead for pickup at the restaurant, or to place a delivery order where available. This launch makes Denny’s one of the largest brands to tap into Olo’s Dispatch delivery network to bring convenience to its guests.”
Denny’s guaranteed all of its meals will be served “hot, fresh, and delicious” thanks to a new array of custom packaging that is microwaveable and made from recycled plastics and paper.
The company has printed a variety of its tweets on the burger boxes, cups, and other packaging materials.
Denny’s said the platform applies to its “everyday” menu and its new “limited-time” menu, which features chopped kale and grilled chicken salad, and a strawberries-and-cream pancake breakfast.
“The launch of Denny’s on Demand is the result of our commitment to leveraging new technology to reach a wider audience and make it even more convenient for today’s virtually-connected guests to enjoy their favorite diner dishes,” Dillon said. “In the coming months, we will continue to enhance the Denny’s experience for our guests, giving them even more ways to get exactly what they want from our menu, whenever—and now wherever–they want it.”
Denny’s operates more than 1,700 franchised, licensed, and company-owned restaurants in the U.S., Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Chile, Curacao, El Salvador, Trinidad and Tobago, and the Philippines.
For more information, visit dennys.com/connect.