Greenville city officials say the site plan for the Greenville News property on Main and Broad streets has at least “eight or nine” reviews ahead before a final design is approved for construction.
Last week, the city’s Design Review Board gave partial approval to a preliminary design concept that includes a “signature” all-glass building fronting Broad Street, as well as a hotel, apartments, offices, condominiums, a dine-in movie theater, fitness center and public plaza.
“You can expect to see this project eight or nine more times,” said Michael Kerski, planning and development manager for the city. The DRB approved the conceptual rendering for the site plan’s “building envelopes” indicating where each building will be located on the site. City officials said going forward, each building and the plaza area would come back through the DRB for separate approvals.
“It will allow us to go forward with the rest of the design,” said Brody Glenn, president of Centennial American Properties. “We need to know we’re going in the right direction.”
The city has contracted with Asheville-based Design Workshop to provide design consulting services to ensure the project is “done right,” officials said. Design Workshop has consulted on such projects as Biltmore Fashion Park in Phoenix, Orchard Town Center in Westminster, Colo. and many other projects around the world.
The Greenville News project has been named “Camperdown” to honor the Camperdown textile mill and village that once flourished along the banks of the Reedy River in downtown Greenville, Glenn said.
“This site has a lot of historic significance that dates back to the late 1800s, when the Camperdown Mills thrived and put Greenville on the map as a textile industry leader and led to the growth of our city,” said David Glenn, CAP founder and CEO. “Both sets of my grandparents worked at Camperdown Mills, and I grew up knowing firsthand the impact that it had on this community. We want to honor that legacy and build upon it to create a new community where future generations will live, work and enjoy a downtown lifestyle.”
Renderings show the glass building fronting Broad Street would offer “an outdoor dining experience under the office building so there is life along Broad Street,” Brody Glenn said. “We see this space being used by a high-traffic retailer, which could be anything from an ice cream shop to a coffee or wine bar – something that would be a great addition to a theater district.”
The planned movie theater also shifted more towards Main Street, and a “grand staircase” is planned by the theater, he said.
Underneath the planned condo building, a dedicated, gated parking garage would be available for residents only. A new service road, called Japanese Dogwood Lane, would replace Murphy Road, which the city abandoned some time ago.
“Our team is working with the city staff and city consultants to put together a design that is a mix of historic Greenville, using bricks and oversized windows that pay homage to the mill architecture, and a more modern design of glass and steel that has a contemporary, urban feel,” said Brody Glenn.
The new project is expected to have a public plaza surrounded by 18 condos, 225 apartments, an upscale seven-story hotel, fitness center, two office buildings, retail and restaurant spaces and a dine-in movie theater.