Drift Float & Spa is slated to be one of the next businesses to open at the Main + Stone mixed-used development located at the corner of North Main Street and Stone Avenue in Greenville. The float center will the be first of its kind in the city.
Greenville native and Drift owner Kelly Caldwell, 28, says construction progress should allow for an early-to-mid-October opening.
The 2,441-square-foot space between Two Chefs and Jī-rōz will feature three private float suites with showers in each, an infrared sauna, a multi-purpose area to be used for massage and other spa treatments, and a lounge that will face North Main Street. Oxygen therapy will also be available in the lounge. The spa’s entrance is on the parking lot side of the development that does not face the intersecting roadways.
Caldwell is working with DP3 Architects and Caldwell Construction on the mid-century design.
When looking for a location a year ago, the Main + Stone property stood out to her.
“It’s a growing part of town, it’s got a great parking lot, and it’s unfinished which allowed for the elaborate plumbing we have,” Caldwell said. “Being across from the Bohemian, Greenville Yoga, and next to Two Chefs and Jī-rōz was a big draw.”
Flotation therapy is a sensory deprivation treatment that allows the user to float in warm salt water in a float tank. Professional athletes, such as basketball star Stephen Curry, are known to promote flotation therapy, which is also used in treatment for anxiety and PTSD, among other mental and emotional disorders.
Even before opening, Caldwell has already partnered with Upstate Warrior Solution, a non-profit that helps rehabilitate and support military veterans and to empower the community to be responsive to them and their families.
In the float cabins or tanks at Drift, 850-plus pounds of epsom salt will support the users in the water as they lie on their backs. The water is kept at skin temperature, approximately 93.5 degrees. The pods are insulated against sound. The cabins are eight feet long by five feet wide, and users have full control of the lid, which can remain open until the user is comfortable closing it.
Any concern potential customers may have about claustrophobia are generally assuaged once they’re able to see the cabins in-person, Caldwell said. At this time, the only health problem known to prohibit float cabin use is epilepsy.
Caldwell graduated with a degree in advertising and marketing from Southern Methodist University in Dallas. In 2012, while in Atlanta, she started floating as a tool for treating her PTSD symptoms. She immediately noticed an improvement and decided she wanted to bring flotation therapy to Greenville.
In April 2016 Caldwell completed an apprenticeship with Float Tank Solutions in Portland, Ore. Looking for investors, Caldwell practiced her pitch in front of her mother and step-father, Robin and Andy Carroll. That went so well that they are now the primary financial investors in Drift.
“They’ve always been very supportive,” she said. “I grew up in an entrepreneurial family, so I knew I wanted to open my own business.”