Kimberly Kelly, host of WSPA-TV’s “Your Carolina with Jack and Kimberly” and “Scene on 7” has become a brand in her own right. Not only does Kimberly host the two shows, but she’s also made a lucrative career doing commercials all over the Southeast. On a recent Wednesday evening at The Loft at Falls Park, Kimberly spoke to FemCity Greenville about “Making YOU a Brand.”
1. We all have a brand inside of us. The brand of YOU will happen naturally, if you’re out there being social (both in person and on the Web) – it happens organically.
2. We all have many layers. The unique layers make up your brand. Uniqueness can often be intimidating and sometimes misunderstood, so while it’s important and imperative, it’s not the key to your brand. The key is being relatable. Be relatable while being unique.
3. Find a commonality with others; it makes you relatable. If you agree on nothing else – politics, religion, etc. – find some common ground. We are all a child of God, no matter what our beliefs are.
4. There is a difference between being dramatic and being drama. People don’t like to be around people who always seem to have drama going on. Make sure your drama is the positive, fun kind.
5. Think about the brand of rock ’n’ roll. No one has branded better than rock ’n’ roll. Decades later we still see teenagers wearing Grateful Dead T-shirts and buying Jim Morrison albums. We all have a little bit of rock ’n’ roll in us.
6. Don’t be afraid of sharing your personal interests – it makes you human. It makes you relatable. People like to do business with an actual person.
7. Learn to have business sense about your brand. Learn to negotiate contracts. And hire people to help you in areas you just don’t know how to do.
8. Use both your left and right brain; use every ounce of creativeness you have AND every ounce of business you have.
9. Use social media to show people who you are as a brand. There is an ROI for being social. People do business with people they know. Let others know who YOU are. But make it unique and relatable – don’t just be a commercial for your company.
10. Remember that what you stand for is stronger than what you’re selling.
FemCity Greenville launched in September 2012 and has more than 60 members. There are more than 50 FemCities nationwide. A Femfessional is a savvy businesswoman characterized as positive, open-minded, driven, professional, ambitious and desirous of forming strong strategic connections with similar-minded professional women to benefit each other personally and professionally and to benefit their community. Not only is she motivated to succeed, she is passionate about the success of others around her. A Femfessional is giving of herself and more than willing to help when she is needed. She wants to make an impact in the world, starting with the betterment of her city, and grow as a business professional and a woman.
For information about joining or attending the next event, visit femfessionals.com/FemCities/Greenville.htm.
Taryn Scher is founder and president of TK PR.