As food trends change, Eggs Up Grill proves that there is still a place for family-style home cooking in every neighborhood.
The restaurant has over 30 existing franchises, with 20 more set to open in 2019. Current locations span Georgia, North Carolina, and South Carolina, where the franchise was founded in Pawleys Island. The company is expanding the franchise into a greater market, including Florida, but plans to stay in the Southeast for the foreseeable future. The restaurant has been franchising for 15 years.
The first corporate location will open in Spartanburg in the spring. NAI Earle Furman’s Gaston Albergotti represented Eggs Up Grill in finding its Spartanburg space, which will be located at 551 E. Main St., Suite 101.
The franchise prides itself on offering exceptional service along with fresh, made-to-order, home-cooked, quality food at a reasonable price. But what makes it different from any other breakfast-and-lunch diner at a time when some franchises are struggling to stay afloat?
The focus of each Eggs Up Grill is on the people that each restaurant serves. Ricky Richardson, who took on the role of CEO in July, said the success of Eggs Up Grill is tied directly to its ability to connect with the local community. Each franchise naturally feels like neighbors serving neighbors, and that allows the franchise to grow in new communities.
The company supports franchisees by working with them on their location and financial structure in order to maximize the local connection and find the ideal setup.
The company accepts franchisees who have no prior business ownership, or even experience in the restaurant industry. On average, each franchise costs between $421,810 and $611,870 to open and opens in under a year. There are no closures in the restaurant’s history.
As the company grows throughout the Southeast, it plans to continue its focus on the “neighborhood” and “hometown” markets that thrive off of a sense of community in each restaurant. The company strives to support both the franchisees in their finances and plans, as well as the communities surrounding the new restaurants.
Sidebar/pull quotes info:
30+ locations in Georgia and the Carolinas
20+ locations coming in 2019
Average franchise opening costs: $421,810 – $611,870
Average opening time: <1 year