Erwin Penland named Joe Saracino to succeed the company’s founder, Joe Erwin, as president of the agency.
Saracino is currently the chief client officer for the company and will take over his new role on Jan. 1.
Erwin announced last week that he will retire at the end of December. He said the move was to help free up money for Erwin Penland, which has lost a large amount of business recently from Verizon, one of its biggest clients. The company also laid off 30 employees earlier this month at both its New York and Greenville offices where about 400 employees work.
“The agency is poised for growth, and I’m excited to have the chance to lead an amazing and talented group of people at EP,” Saracino said in statement. “In an industry that’s constantly evolving, it makes sense for us to do the same.”
He joined the company in 2011 as chief marketing officer
“This succession plan has been rolling out over several years and I believe this final move will bring a fresh, new perspective to Erwin Penland leadership and their clients,” said Karen Kaplan, chairman and CEO of Hill Holliday, Erwin Penland’s parent company. “I have tremendous confidence that Joe and the team will move our joint vision for Erwin Penland forward successfully.”