The first Greenville franchise location of North Carolina-based Famous Toastery at 104 S. Main St. has closed after 18 months in operation.
“Famous Toastery is a franchise system made up of franchisees that locally own and operate locations,” said Famous Toastery Founder and CEO Robert Maynard. “In this unfortunate situation, the local owner was no longer able to run the restaurant. The landlord is actively looking for tenants and Famous Toastery would be open to transferring the lease to a qualified franchisee. The Famous Toastery corporate team would love to grow its presence in Greenville with an experienced franchisee able to reopen this location and spearhead additional development in Greenville.”
Sherman Walters of National Restaurant Properties is representing Famous Toastery in the search for a new tenant.
The 3,250-square-foot restaurant has seating for 100 inside, 32 in the lobby of Poinsett Plaza, and a possible 16-20 more on the outdoor patio currently being used by The Nose Dive.
On July 21, 2017, franchisee Cindy Stone opened the breakfast and lunch restaurant in the former Two Chefs Delicatessen and Market location in the Poinsett Plaza building. The chain that began in Huntersville, North Carolina, in 2005 has grown to more than 20 locations on the East Coast with many more in the works.
In October of 2017, Stone and landlord Hughes Investments applied for a certificate of appropriateness from the City of Greenville Design Review Board Urban Panel to install more visible signage for the restaurant.
At the meeting, Stone requested the sign because she says multiple customers would call each day wondering where the restaurant was located.
“I wonder how many give up,” Stone said.
Also at that meeting, Ryan Pieffer, vice president of Hughes Investments, said the signage was necessary because Famous Toastery didn’t have a presence yet like Two Chefs did for 17 years, and the restaurant needed to be visual to pedestrians in order to remain in business.
The panel granted approval and the blade sign was later installed.