When Lynn Harton joined United Community Bank, the economy was still reeling from the Great Recession and UCB was working to get its footing back in the market.
Back in 2012, the bank had $6.5 billion in assets and $500 million in market capitalization. Fast forward to today, and the bank has $24 billion in assets and a $3.8 billion market cap. The number of locations doubled from 100 to 200 across the Southeast.
J.D. Power & Associates recognized UCB for its highest ranking in customer satisfaction for consumer banking in the Southeast for the past 8 of 9 years — not bad for a community bank that’s been headquartered in the tiny city of Blairsville, Georgia, for 70 years.
As the bank started expanding, however, Harton began hiring people he knew from Greenville. By 2017, he was chairman and CEO of the bank, and he was ready to make changes. Eventually, he and others at the bank knew they’d have to start looking for a town that would provide the talent they needed, and they’d have to look outside of Blairsville.
“It was a difficult decision,” he said.
The board decided the best way to move forward was relocating to Greenville, where the bank would be able to attract the top talent it needed to grow.
That led to the bank announcing the construction of a new $70 million headquarters in downtown in Falls Park.
“We want this to be a great place for great people to work,” Harton said. “You need to have a place where people want to come to work.”
Focusing on employee wellness
Corporate employees will work in the new building, which, according to Harton, will be designed around employee wellness. It will achieve a WELL certification, which prioritizes the health and safety of employees. The WELL certification examines everything in a workplace from the types of snacks served in vending machines to the way the design of the building boosts mental health.
Because it’s so close to the Swamp Rabbit Trail, the bank won’t even need an on-site exercise facility, but Harton said it will offer lockers and shower facilities for employees who want to use the trail while at work.
The city has long been interested in the district for redevelopment, Jacobs said, noting that UCB can be a catalyst for redevelopment in that district.
“It’s a good, prominent location,” Jacobs said. “From the beginning, Lynn was interested in building a first-class facility for his employees.”
United Community Bank timeline/acquisitions in Greenville
- 2012: Lynn Harton hired as chief operating officer
- 2013: First temporary branch opens on Augusta Street
- 2015: First permanent branch opens on Augusta Street and market leader added in Charleston; United completes acquisition of First National Bank in East Tennessee
- 2016: United completes acquisition of Palmetto Bank, adding an Upstate branch network and operational offices and Tidelands Bank in the Lowcountry
- 2017: Lynn Harton named CEO; United completes acquisition of Horry County State Bank in coastal South Carolina and acquisition of Four Oaks Bank near Raleigh, North Carolina
- 2019: United completes acquisition of First Madison Bank in Athens, Georgia
- 2020: United completes acquisition of Seaside Bank and Trust in Orlando, Florida
- 2021: United completes acquisition of Aquesta Bank in Charlotte, North Carolina, and announces move of headquarters to Greenville
- 2022: United completes acquisition of Reliant Bank in Nashville, Tennessee, and announces acquisition of Progress Bank in Hunstville, Alabama