The first City of Greenville Design Review Board Urban Panel public hearing of the new year held Jan. 4 was relatively brief, with mixed results for the two applicants, each presenting signage changes to Main Street properties.
M. Judson Booksellers
Earlier in 2017, an application for exterior signage at M. Judson Booksellers, 130 S. Main St., was denied by staff. Applicant June Wilcox appealed that decision at the December public hearing, and, after lengthy discussion, the appeal was tabled until a subcommittee of DRB panelists Robert Benedict and Danielle Fontaine could meet with Wilcox to work through the font choice for the proposed signage that would be attached to the historic building.
That meeting took place prior to the Jan. 4 DRB meeting, and an agreement was reached to keep only the Furman on Main banners hanging near the top of the building, and the proposed large letters running horizontally above the front doors and windows would be reduced in size and affixed to the historic building in the least invasive way. The font used will be more in the classical style of the building, rather the proposed more modern font.
When asked by Fontaine about the method and number of joints that would be used to attach the metal letters, Wilcox said, “We will use as few joints as possible.”
“That’s a good answer,” Fontaine replied.
Wells Fargo Center
The only item of new business, an application for approval of a monument sign and awning at the entrance of the recently renovated Wells Fargo Center, at South Main and Washington streets, was eventually withdrawn by the applicant for the chance to work with staff to revise the plans submitted after it was clear the panel’s decision was heading toward denial.
Panelists raised concerns about the overall style of the modern canopy’s design not meshing with the current building’s architecture and the scale of the monument sign.
Applicant Meg Terry of DP3 Architects clarified that the drawing of the sign, showing it at 17 feet tall, was not to scale, but rather it should be 14 feet. Fontaine commented she wished the sign could be replaced with a piece of public art. Terry said the building exterior doesn’t offer another option for signage. The panel agreed the project has potential and would like to see a revised plan submitted after Terry works with staff.