Front Row: March Design Review Board Urban Panel

rendering by DP3 Architects

The March 1 public hearing of the City of Greenville Design Review Board Urban Panel revealed a few new projects in the works for some transitional areas of the city, while other known projects, such as the Wells Fargo signage and proposed renovations of three North Main Street storefronts, received approval.

An application by Auro Hotels to modify the rooftop area and previously approved materials on the proposed AC Hotel at 305 S. Main St. was postponed by the applicant.

Wells Fargo Building signage

An application for a certificate of appropriateness to replace the existing handrail and install a canopy with a group sign at 15 S. Main St. was approved. The recommendation was given that the perforated metal from the monument sign and carried over in the awning be considered for the railing in front the ATM on the right side of the entrance to the Wells Fargo Building.

This project was previously submitted to the DRB, and after receiving feedback that would result in its denial, the applicant withdrew it in order to work with city staff to revise and resubmit it.

“It’s a great resolution that helps us support other projects down the road and doesn’t deviate from our standards that causes problems down the road,” panelist Mitch Lehde said.

North Main Street facades

DP3 Architects submitted an application for a certificate of appropriateness to renovate the exterior facades of 217 and 219 N. Main St. The renovations to the former Blue Ridge Brewing Co. and Bistro Europa storefronts were approved with conditions: the color of aluminum and the architectural design on the right storefront mirror the color and design used on the Christian Science Reading Room’s storefront two doors down; and the proposed heritage red color for the left storefront be modified to a hue more in line with an art deco red.

Brian Thomas of DP3 Architects said the changes to the store are intended to restore the aesthetics of the building with three storefronts to a more symmetrical appearance.

“It’s great that effort is being made with this building,” panel chairwoman Carmella Cioffi said.

Informal advice and reviews

600 E. Washington St.

David Anderson of Johnston Design Group presented for advice before filing for rezoning as Flexible Review District with the city of Greenville a proposed five-story development at 600 E. Washington St. that includes one story of 14,500 square feet of commercial real estate to include retail and four levels of residential above. A two-story building currently at the site will be demolished. The plan includes improvements to the pedestrian sidewalks to improve walkability.

The panel was generally positive about the development, which will have to return to the DRB before moving forward.

The Holbrook at Buncombe Street

A high-end senior living development that will include a full spa, indoor saltwater pool, multiple dining venues, sports bar, and wine bar is being proposed for the corner of Buncombe Street and Butler Avenue. The developer from Alpharetta, Ga., Solomon Development Services, specializes in senior living developments with memory care, assisted living, and independent living. They are applying for a zoning change that would allow for more than the 20 independent residences the current zoning allows. The proposed contiguous building will scale from three and a half to six stories along Buncombe.

The panel suggested a potential change in design — from English manor style to something more in line with the urban environment — while taking into consideration the architecture of the neighboring Hampton-Pinckney Historic District.

West End Community Hub by TD

The self-storage facility by TD Self Storage at 101 O’Neal previously submitted to the city was found to have too little retail to be in compliance with C-4 zoning. The newer version includes more than 11,000 square feet of street-level retail, a 19,000-square-foot rooftop event venue, and other features that will surround the 107,000 square feet of interior self-storage.

Cioffi said the design and plan were a huge improvement over what was first submitted.

The project will still need to be approved at a formal review before morning forward.


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