Gardner-Webb University partners with Up&Up on web redesign


Up&Up Agency announced a recent partnership with Gardner-Webb University to launch the institution’s website redesign by summer 2020. The goal of the engagement is to raise awareness and attract prospective students to the university.

As a private, Christian, liberal arts university, the new GWU website will emphasize a strong student-centered experience and academic rigor that integrates spiritual life and scholarship. In accordance with the school’s mission statement, the university prepares its graduates to make significant contributions as leaders in an ever-changing global community.

“The University’s website is our portal to the world, with more than a million visitors every month,” said Dr. William M. Downs, GWU President. “The experience each visitor has on our site must be dynamic and distinctive, reflecting the world-class caliber of Gardner-Webb’s undergraduate- and graduate-degree programs. The site’s new design will be bold but authentic, and it will effectively tell the story of our brand, mission and vision.”

A refreshed web presence is intended to strengthen relationships with every audience the university serves. With an improved user-centered experience, GWU website visitors will easily navigate through engaging campus information, events and highlights that feature what the university offers students and the community.

In addition to establishing the school’s differentiating factors and a guiding brand voice, the new website will comply with accessibility requirements, in accordance with the Americans with Disabilities Act. Improving the site’s responsiveness and usability will help GWU address modern students’ needs and provide a seamless online experience for all audiences.

Up&Up CEO Adam Landrum founded the Greenville-based higher-education agency in 2002 to support university and college clients with their brand, marketing and digital outreach efforts to help attract more of the right students. He sees partnering with GWU as an important opportunity to further Up&Up’s ability to support regional students and businesses.

“We are extremely happy to partner with such a great institution,” Landrum said. “Their mission is focused, and they are in the business of making students the best versions of themselves. It’s a perfect match.”

For more information about Gardner-Webb University, visit For more information about Up&Up Agency, visit

About Gardner-Webb University partners with Up&Up on web redesign


Related Articles