Gather GVL names Greenville Beer Exchange as taproom operator

rendering by McMillan Pazdan Smith Architecture

Gather GVL, the shipping container food hall planned for the West End at 126 and 128 Augusta St., has signed its taproom operator — Greenville Beer Exchange (GBX).

This will be the second location for the retail store and taproom situated behind Barley’s Taproom and Pizzeria at 7 S. Laurens St., Suite A. The shipping container GBX will occupy opens directly onto the grassy center of the development and will offer a variety of craft beer — likely 20 taps, including local, regional, national, and international selections, and possibly a craft soda, cider, or kombucha — without the retail portion of the original store.

“We’re going to respond to demand, so the stuff that people want to drink, we’re gonna put it on the menu for them,” says GBX owner Devin Cox. “Whatever the cool, hip, new beer is, we’ll have it.”

With this news, Gather GVL now has five of the planned 13 units under lease with commitments from six more, which are in various stages of lease negotiation. The four other signed tenants are concepts by Asheville, N.C.-based fried chicken and doughnut shop HenDough, which, along with its flagship concept, will include a Roman-style pizza-by-the-slice shop, stacked griddle burger joint, and one yet to be announced.

site plan provided by Gather GVL

“We are delighted to be partnering with Devin Cox and his GBX team as our craft beer anchor,” says Doug Cross, managing principal of the developer, Four Oaks Property Group LLC. “Devin and his team have unsurpassed craft beer knowledge and will be offering the best craft beer from around the world, featuring a variety of local and regional selections.”

Cox says they plan to focus on food pairings as well and work with the other food providers so they can suggest the best beer to accompany what customers are ordering. Though not a certified cicerone, Cox says he’s well versed in food pairing, having spearheaded the beer program at the former High Cotton, where Halls Chophouse is now.

GBX, which Cox took ownership of in 2016, has a reputation for providing some of the best beer selection in town, including beers that aren’t as widely known to the standard palate, and Cox says he plans to continue that service at the new location while also catering to a wider appeal.

“We can take the geeky stuff that we do here, and make it approachable to everybody,” Cox says. “If craft beer is intimidating to you, then you can come to us and tell us the types of things that you like to drink and we will find something for you.”

The shipping containers that will make up the Gather GVL structure are designed to house the restaurant kitchens and operations, but some, such as the GBX, will include bar seating as well.

Since Gather GVL is designed to be a high-volume food hall, Cox says its unlikely they’ll offer flights like they do in-store. The tap offerings will be displayed on LED screens and will also be viewable on the UnTappd app that GBX already uses.

“We’re going to keep it simple,” Cox says. “Do one thing and do it really well.”


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