Hookah lounge from Charlotte signs lease in the Village of West Greenville

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Red Culture will be located at 1237 Pendleton St. in a 4,500-square-foot space most recently occupied by Tipsy Music Pub. Photo by Will Crooks | Upstate Business Journal

The vacant restaurant space at 1237 Pendleton St. in the Village of West Greenville has a new tenant that will bring a chill hangout vibe with vintage chairs, bookshelves, regionally inspired cuisine and bar, weekly entertainment, and flavored hookah.

Named Red Culture, the new lounge is an offshoot of the popular Charlotte concept [email protected] owned by Darren “Jaz” Vincent. This will be his third location, and he plans to have it open before year end.

The 4,500-square-foot turn-key space was most recently occupied by Tipsy Music Pub, a short-lived concept from the owners of Tipsy Taco that closed in February 2018. They renovated the former Dr. Mac Arnold’s Blues Restaurant to include a full kitchen, bar, and stage. 

“I feel like I can convert that to a nice vintage space. I don’t feel like I have to upgrade it that much,” Vincent says. “And then I love the fact that where it’s at. It reminds me of when we started in NoDa, Charlotte. So I see the same growth over there. So hoping that it expands and we grow with it.”

NoDa stands for North Davidson and is the city’s arts and entertainment district, much like the Village of West Greenville. 

“We’ve been studying this area for the last couple years,” Vincent says. “We’re gonna have fun with it.”

For the food component, Vincent says they will take the best from each notable geographic region of the country — red beans and rice from New Orleans, hot dogs from Chicago, pizza to represent New York, for example.

Entertainment will be a mix of regional musicians, DJs, spoken word performance, comedy, and whoever else fits the bill, he says.

Hours of operation will be seven days a week, noon-2 a.m.

Rakan Draz of Avison Young represented the landlord in the lease transaction. Taylor Martin of Real Broker LLC represented the tenant. The property is owned by Wingspan Properties LLC, registered to Michael Watts, who owns several properties in the Village of West Greenville, including the buildings that house Sixpence Salon and Golden Brown & Delicious a few doors down. Watts’ brother, Kemp Watts, is also part owner.

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