It is no secret that social media has become a huge part of business marketing. But having social media accounts will do little to benefit your business if you don’t know how to properly use them.
Learning how to connect with customers on social media is imperative in boosting revenue and strengthening your brand. Here are four easy ways that you can start building relationships with your followers today.
Ask for Their Opinion
Social media is all about communication and, like any good conversation, it shouldn’t be a one-way street. Instead of just loading your feed with updates and information, ask for your audience’s opinion. Social media users will appreciate that you are taking the time to engage with them and you will likely see an increase in business as a result. One of the easiest ways to do this is to start posting questions at the end of your content. Ask them what they think about a new product, if they have any recommendations, or create a poll. This not only helps engage customers but also gives you valuable information about their preferences.
After you ask for their opinion, don’t leave them hanging. It is important to respond to your followers so that they know that you value their thoughts. This is especially true if your customers post a complaint. You should reply to all grievances as soon as possible to avoid further anger. Failing to respond to customer complaints in a timely manner can cause the issue to blow up and spread throughout social media which can damage your brand. Fast response rates also help give your business a reliable and trustworthy reputation as customers know that you care enough to quickly resolve any issues that they may have.
Take Them Behind the Scenes
Giving your audience an inside look at what is going on in your business can help build their trust. You can do this by sharing photos or videos of the people who work at your company or by giving them an exclusive look into how you make your products. By including them, customers will feel more connected to your business and will be more likely to stay loyal to your company.
Don’t Just Focus on Business
While social media is a great place to share updates on your business, it is important to diversify your content every once and a while. Try to get a feel for what your audience is interested in and spice up your feed with some articles or videos that you think they would enjoy. This could include educational blog posts or even just a funny meme. Try to intersperse some of these posts in-between your usual content.
By taking these steps to connect with customers on social media, you will likely see an increase in revenue, brand loyalty, and followers.