After more than two years of location hunting, LaRue Fine Chocolate has leased its first brick-and-mortar shop in the 60,000-square-foot mixed-use development Poe West in The West Village of Greenville.
The Pickens-based chocolatier is set to open in late fall of 2019 in the project developed by The Furman Co. LaRue joins other Poe West tenants Greenville Technical College Center for Culinary and Hospitality Innovation (CHI) and Carolina Bauernhaus, as announced earlier this year.
The café will be open for guests to grab a “chef’s choice” box of chocolates to go, create their own collection, or sit and linger over a glass of something new and interesting, a decadent dessert, or cheese plate. There will be a wine, bubbles, beer, and cocktail list offerings in addition to coffee and tea drinks, hot chocolates, with house-made marshmallows, and creative non-alcoholic cocktails. Opening hours will be Wednesdays and Thursdays 1-9 p.m. and Fridays and Saturdays 1-10 p.m.
“Poe West is shaping up to be what could be an extraordinary culinary and entertainment experience. Uber and Lyft will soon know it by heart,” said Steve Navarro, CEO at The Furman Co.
CBRE’s Blaine Hart and Tommy Molin are spearheading leasing efforts at Poe West and represented the landlord and developer, The Furman Co., in the lease transaction. LaRue was represented by John Parker of Broadstreet Partners.
“The entrepreneurial theme of Poe West is continuing on with LaRue. Elizabeth and her concepts embody what the project is planning to cultivate, and her products speak for themselves. We are thrilled she will be a part of the community and know she will compliment all of the surrounding users and do great things,” says the leasing team at CBRE.
LaRue’s owner, Elizabeth Logan McDaniel, is a graduate of the Ecole Chocolat and holds a Professional Chocolatier certificate with honors. She has also achieved the rank of Maitre Chocolatier from the same school. Additionally, she is a Certified Specialist of Wine through the Society of Wine Educators.
“My years in the wine industry gave me an understanding of flavor profiles and the importance of achieving balance on the palette,” McDaniel said. “I’m excited to share my passion for chocolates with the Greenville community and am looking forward to hosting ‘roll your own’ chocolate making events, chocolate classes and truffle and beverage pairing events at the Poe West shop.”