Major Verdae subdivision will add to Laurens Road corridor development

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Plans have been filed with city officials for a major mixed-use commercial project that planners say is consistent with the Verdae master plan and critical to redevelopment of the Laurens Road corridor.

The applicant — Alliance Consulting Engineers — plans the project on nearly 70 acres at Henderson and Laurens roads on property owned by Verdae Properties LLC, according to city records.

The project is part of the $100 million Laurens Road redevelopment effort Verdae Development Inc. announced in 2014 for 30 acres of retail, 70 acres of residential, a new park and trails connecting to the GHS Swamp Rabbit Trail.

Verdae Properties acquired the 12.2-acre former Sam’s Club property at 2519 Laurens Road in 2013 for $3.25 million and then completed the $2.3 million purchase of the 6.9-acre former Best Buy site.

Those buildings were bulldozed to make room for the new development, which will include the Sam’s Club property and Best Buy site, according to Debbie Wallace, a Verdae Development spokesperson. The types of new businesses or tenants haven’t been determined, she said.

Alliance Consulting proposes a subdivision of nine lots and new streets. Subdivision of the properties will allow for redevelopment of the former Laurens Road commercial sites. Additional parcels will have access to the future Swamp Rabbit Trail extension, city records show.

Officials with Alliance Consulting couldn’t be reached for comment.

The project is on the Feb. 16 Greenville Planning Commission agenda. That meeting begins at 4 p.m. at City Hall.

A staff analysis shows a proposed street will be built to align with the Henderson Road intersection at Laurens Road and deeded to the city at a later date.

From a roundabout, the street heading south will connect to the Velo apartment complex, providing another point of access for that development, staff members said.

As proposed, the street would connect with Woodruff Road as development on additional parcels occurs.

At a neighborhood meeting Feb. 6, attendees voiced support for redevelopment of the property but raised questions about Laurens Road improvements, whether new roads will be public or private and required yard setbacks.

The applicant has indicated a deceleration lane will be installed on westbound Laurens Road. Streets interior to the property will need to be named later, before deeding those to the city, staff members said.

Staff recommended approval with certain conditions. The development must meet provisions of the city’s land management ordinance and recording of a final plat.

The development will require an extension of the city’s water and sewer systems to serve the new lots, city officials said.

Various roadway and traffic signal improvements are recommended for Laurens Road, the proposed new road, and site-access points to mitigate traffic impacts resulting from full build-out of the site, the officials said.

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