Aided by the continued sale of the X-series models made in Spartanburg County, the BMW Group sold a record-breaking 1,020,211 vehicles in the first half of 2014, marking the only time the carmaker has ever surpassed 1 million in sales the first six months of the year.
Over the same period in 2013, the BMW Group just missed the 1 million mark as 954,501 vehicles were sold worldwide. A record June helped propel the historic first-half numbers in 2014 as 193,342 vehicles were delivered, an increase of more than 8,500 units from the same month last year.
Demand for the BMW X3 continued to grow in the first six months of 2014 with over 82,000 customer deliveries made, an increase of 6.3 percent from the same time last year and an additional 4,880 vehicles sold. The BMW X5 played a large role in June sales with just over 13,000 customer deliveries, an increase of 35.6 percent on the same month in 2013. The BMW X6 also experienced a boost in sales in June as nearly 3,500 vehicles were sold, an increase of 18.4 percent on June of last year.
“The models produced in Spartanburg have a tremendous impact on BMW’s global sales success,” said Sky Foster, department manager of corporate communications at BMW Manufacturing.
With the midyear announcement, “BMW Group’s goal of selling 2 million vehicles by 2016 appears to be well within reach,” she said.
This year marks the first time BMW has sold more than a million cars in the first half of the year, said Ian Robertson, member of the BMW AG board of management, sales and marketing.
The company is on track to deliver more than 2 million vehicles in 2014, he said. “We aim to continue our sales growth in the second half of the year as the BMW X4 and BMW 2 Series Active Tourer come onto the market.”