Mixed-use project Canvas on former BB&T site breaks ground

Canvas mixed use development

Charleston-based developer The Beach Company has begun construction on Canvas, the mixed-use development located on the site for the former BB&T building at 301 College St. and neighboring property.

The developer first submitted project proposals to the City of Greenville more than a year ago.

Plans for the walkable community include 31 single-family attached townhome units, a new construction mixed-use building bordered by Duncan, Buncombe, and Whitner streets and Hampton Avenue that will contain 21,805 square feet of first-floor retail and 48 for-rent multifamily apartments, and the renovation of a 130,000 square foot office building in the Heritage Green Arts District complete with a large-scale commissioned mural on the building’s façade.

“Canvas residents will truly be in the epicenter of Greenville’s retail, dining, entertainment and cultural amenities,” said Tim Cotter, development manager at The Beach Company. “The combination of high-quality new construction in a walkable, vibrant community with an exciting new public art display will position Canvas as an iconic landmark for downtown Greenville.”

The BB&T building will undergo base building improvements, both exterior and interior, and will continue to function as a commercial office building. CBRE is marketing the space to large office users that desire competitively priced office space with dedicated on-site parking in downtown.

No retail user has been identified for the street level space of the new construction portion, but it is also currently being marketed by CBRE towards multiple users.

Construction on Canvas is expected to last 18 months, with first units available for occupancy in early 2020.

Canvas is The Beach Co.’s third major development in downtown since 2014. In 2016, the company sold one of them, South Ridge, located at the corner of University Ridge and Church Street, for $68 million. The other, Main + Stone, at the corner of North Main Street and Stone Avenue, is still under The Beach Co.’s ownership.


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