National fertilizer company partners with Jeff Dezen Public Relations

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Jeff Dezen Public Relations of Greenville was chosen by Jobe’s Company to be its public relations agency-of-record for North America. 

Jobe’s Company is headquartered in Waco, Texas, and specializes in home and garden products such as organic fertilizers, plant spikes, consumer- and commercial-grade landscape fabrics, and sun shades.

“To work on the Jobe’s brand is a remarkable opportunity,” JDPR president Jeff Dezen said in the release. “From boomers to millennials, our lives are better when we grow things, and that’s very exciting through the lens of the Jobe’s business.”

JDPR has experience campaigning for various outdoor-living brands. Jobe’s Company’s mission to help grow better things, paired with JDPR’s experience growing consumer-goods accounts, makes the public relations partnership an exciting endeavor for both parties.

“Knowing that Jobe’s is poised for significant growth, we wanted to team with a seasoned public relations firm that really thinks about communications KPIs as business people. That’s JDPR to a T,” Jobe’s Company CEO Chris Allen said in the release. “They roll their sleeves up and deliver great ideas, while ensuring precise, targeted messaging to drive the brand. We’re very excited about the opportunities ahead.”

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