New downtown Brio will target young professionals

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The Brio Internal Medicine office that is opening on Main Street in downtown Greenville will give downtown residents and urban professionals yet another service within walking distance of their homes, offices and favorite restaurants.


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Brio will have three locations by early 2017, and the downtown Greenville site will be available for urgent care visits, as well as appointments for illnesses and annual check-ups, says David Martin, CEO of Tribe 513, the umbrella company for Brio and other physician practices.

“This location will focus on establishing a primary care provider with working professionals, mostly adults, and especially in the younger crowd of people, ages 22 to 40, who haven’t established care with a primary care provider or who haven’t gotten a physical in five years,” Martin says.

Brio’s new office is designed to appeal to busy, working professionals who do not want to waste time driving across town to a doctor’s office, says Sandy Gibbes, partner with Equip Studio, which has designed the 3,700-square-foot space. It will have three providers and eight exam rooms, all on a second floor that can be reached by elevator.

BrioExpansion-2

“You could literally walk to get your medical needs taken care of,” Gibbes says. “It’s geared towards ease, location, proximity and efficiency, because time is one of the most valuable things we have as a business.”

Gibbes has designed other physician offices that are part of the Tribe 513 group, and this one follows a similar pattern of looking like a modern living room. “There is exposed brick, maintaining the story and character of the existing building,” he says. “The exposed wood rafters are painted white, and there’s a simple, clean white palate — very serene.”

Interior design features will include black-and-white art and photographs on the themes of family, landscapes and nature.

While the waiting room is designed to be comfortable, patients are not expected to be there for long as the office’s focus will be on efficiency and saving people time, Gibbes says. For instance, when people enter the first floor lobby, they’ll be met by someone who can check them in via an electronic tablet. So by the time they get on the elevator, they’ll be ready to see a doctor, Martin says.

Dr. Ann Meade, an internal medicine doctor who will be opening the office this month, says that her personal goal is to make sure patients have a pleasant and friendly experience from start to finish.

“We make sure people are being kind to them because we want our patients to have a nice experience,” Meade says.

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