New mixed-use development breaks ground in Greenville

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On Oct. 9, Mashburn Construction and The Beach Company officially broke ground for a new large-scale mixed-use development in downtown Greenville called the “Canvas Lofts." Photo provided.

New ground was broken on a new large-scale mixed-use development in downtown Greenville earlier today. The “Canvas Lofts” development is strategically placed on the corner of Buncombe and Whitner streets, across from Heritage Green, Greenville’s cultural epi-center.

Canvas Lofts will be a four-story, brick-clad building containing approximately 22,000 square feet of retail space on the ground floor with 48 units of residential housing on the three upper floors.

Canvas will help “bridge” the energy of downtown across Academy Street as well as act as a starting point for the much-desired Poinsett Highway Corridor revitalization efforts, the press release stated.

Rendering of the “Canvas Lofts.” Photo provided.

“The groundbreaking of Canvas Lofts is an exciting milestone for a project that has been several months in making,” says Tim Cotter, development manager of The Beach Company. “Canvas is the result of a Planned Development process that sought out input from the City of Greenville’s Planning Staff, our neighbors in Hampton-Pinckney and Heritage Green and various other stakeholders.”

Cotter goes on to say that they are excited to have Mashburn help make this design come to fruition.

The building’s exterior will include:

  • Brick veneer that will distinguish the building’s exterior
  • The use of metal panel and storefront accents will visually break up the facade
  • Upper floors continue this vernacular (open, steel frame balconies and expansive windows)
  • An exterior plaza with outdoor seating will also be added

Sidewalks along Buncombe and Whitner streets are going to be re-designed to include a landscape buffer between the pedestrians and the busy streets.

New sidewalks throughout the site will enhance the connectivity of the development to the Hampton-Pickney Historic District and Downtown Greenville.

In addition to the Canvas Lofts project, Mashburn will also complete a package for 31 townhomes along Whitner Street.

Berry Ponder, vice president of the Upstate Division for Mashburn Construction says, “This is one of many projects we have partnered with The Beach Company on. We are excited to continue our relationship with a project that will be remarkable for downtown Greenville.”

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