New mixed-use development proposed for Pace Jewelers site in Village of West Greenville

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A retail and apartment development has been proposed for a busy corner in the Village of West Greenville.

A new mixed-use development to include retail and multifamily with a 4,400-square-foot footprint has been proposed for the corner of Pendleton, Irvine, and Branwood streets in the Village of West Greenville.

Frank O’Brien of O’Brien Commercial Real Estate presented the plan for comments and advice at the Oct. 4 public hearing of the City of Greenville Design Review Board Urban Panel. O’Brien is working with property owner Steve Pace on the project, which is in the early design stages.

The preliminary plans call for razing the current Pace Jewelers store at 1250 Pendleton St. and building a less-than 40-foot-tall development on the current corner parking lot that would include a new 1,800- to 2,000-square-foot Pace Jewelers location, a space for an additional retail tenant, and 14 apartments above. Two of those units will be two bedrooms while the remainder will be studio lofts.

The required parking for the development will be an angled lot between the new development and the former We Took to the Woods candle shop at 1252 Pendleton St.

O’Brien said it’s Pace’s goal to invest in the community that has supported his business for 60 years and provide housing in the Village at a price point that “should be palatable for the target market.”

After reviewing the provided rendering and site plan, the DRB panel urged O’Brien to communicate to the architect the need to look at the playfulness of the exterior paint colors used in the Village and use that as inspiration for the design. The basic rendering presented to the panel was not detailed enough to make many judgments, they said, but they liked the idea of the development on the corner of the area’s main retail corridor.

O’Brien declined to provide Upstate Business Journal with the preliminary rendering presented to DRB while the design is still in progress.

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