New restaurant green fetish opens July 30 at 301 E. McBee Ave.

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green fetish
green fetish opens July 30 at 8 am. Photo by Will Crooks

The unique-to-Greenville health-focused concept green fetish opens July 30 at 8 a.m. in the former American Roadside Burger location at 301 E. McBee Ave.

The new fast-casual restaurant, operated by Chris Yun, offers dozens of mostly organic options that are gluten-free, allergen-friendly, vegan-friendly, and refined sugar-free. The menu features 12 grain and greens-based bowls, açai and pitaya bowls, smoothies, toasts, superfood lattes, and vegan frozen yogurt.

Backed by Yun’s family, which operates Lieu’s Chinese Bistro and both locations of Otto Izakaya, this departure from the Asian-inspired menu is a complete about-face from those gluten- and fried-food-heavy menus and is a direct result of Yun’s own weight-loss and health journey.

green fetish
Photo by Ariel Turner.

The location for green fetish, steps from CycleBar and a block from Main Street, has seating indoors and out for about 100 guests. The barn wood from the former burger concept has been removed, and the decor is minimalistic with white and natural wood fixtures, and green accents.

Certain menu items are still in the works, such as the plant-based frozen yogurt in matcha (bright green), lemon zest, and charcoal (black) flavors, Yun says.

From 8-11 a.m. Monday-Saturday, the bar to the right of the entrance will serve smoothies and bowls, toasts, lattes, and other beverages. The full menu will be available at a salad-bar-type line 11 a.m.-8 p.m. Monday-Saturday and noon-6 p.m. Sundays. Yun says he’s working on mimosas and the like for Sunday brunch.

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