New Village of West Greenville retail locations set to open in June

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Coastal Crust Greenville plans to open later this fall at 1254 Pendleton St. Photo by Irina Rice

The recent Village of West Greenville revitalization to this point has hinged largely on artists studios and some standout restaurants, with a few retail spots in the mix.

That’s about to shift as nearly a dozen more retail tenants have signed leases along Pendleton Street.

One of them, interior design studio Dwell Chic, at 1296B Pendleton St., scrambled and managed to open for the May First Friday festivities after only a few days in the new space. Rakan Draz of Avison Young represented the landlord in the transaction.

Sarah O’Dell of Dwell Chic moved to the Village into the back of the former bank building at 1279 Pendleton St. in May 2017. When she was looking for a larger, more visible location with more storage space, she didn’t have to look very far.

“I didn’t want to move out of the Village,” she says. “I’ve seen it grow so much.”

The new 1,250-square-foot storefront also gives O’Dell additional storage space and the ability to grow and rotate her retail offerings.

Dwell Chic opened its new location the first week of May. | Photo by Irina Rice

The other retailers along Pendleton are set to open within the next month or so. The redeveloped Mutual Home Store of Greenville property at 1256 A-G Pendleton St. will be home to the majority of them.

Retailers with storefronts on the recently constructed sidewalk include RockerBelles boutique, Savereign plant shop, Beautiful Demise T-shirt store, and Van’s Chocolates. The newly announced locations for the Village Grind coffee shop and Carol’s Ice Cream are located in the same stretch. Behind 1256 B and C are six smaller spaces that open into a common hallway and share one entrance. Included among those tenants are Luxe Lashes, The Mailroom Barber & Shop, and Common Studios photography studio, which will be used primarily by Community Journals, publisher of the Greenville Journal and Upstate Business Journal.

The Mailroom Barber Co., a barbershop and grooming supply company from Florence, S.C., is opening its second location in the Village called The Mailroom Barber & Shop | photo provided

The owner of the Mutual Home property, Branwood Properties LLC, is currently in negotiations with a restaurant user for the first storefront, 1256A, says Ryan Johnston, a member of the ownership group responsible for leasing and the former publisher of Upstate Business Journal.

Savereign will open in the storefront next to the new Village Grind location | photo by Irina Rice

Savereign owner A.J. Arellano is moving his plant design studio from Railside Studios on Lois Avenue around the corner to a more visible location with more space for customers after having been in the previous location for about six months.

“I can’t sell out of a studio as much as I wanted to,” he says.

The new space at 1256C Pendleton will give him the opportunity to showcase other local artists on a rotating monthly basis, host workshops, and expand home goods retail offerings.

The end cap of the Mutual Home Store property will house Van’s Chocolates, which will be the second retail location for the chocolatier that provides 95 percent of the chocolates sold at the Biltmore Estate in Asheville, N.C., according to owner Will Ralston.

Down a block at 1288 Pendleton St., The Mod Vape & Vibe shop will open in the 1,100-square-foot former The Wheel music venue.

The Mod Vape & Vibe will be taking over the former The Wheel location on Pendleton Street | photo by Irina Rice

Pam Burriss, the former owner/stylist of Urban Evolution Salon in Atlanta, is returning to Greenville after 19 years to open The Mod Vape & Vibe, which is named after the center part of a vaping device, as well as an attitude and style that will be focused on including the community.

“So much has changed, and I am excited to be a part of The Village,” she says. “We are planning on having a few outdoor music parties in our green space to attract folks to this fantastic new area.”

Retail and restaurant spaces along Pendleton are still available, including the former We Took to the Woods candle manufacturing location, Tipsy Music Pub, SE Center for Photography, the Graphic Cow on the corner of Pendleton and Lois Avenue, and the just-recently-announced Shindig Furnishings at 11 Lois Ave.

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