A North Carolina-based fitness franchise is headed for the Drayton Mills Marketplace in Spartanburg County.
Burn Boot Camp has leased 5,000 square feet on the commercial side of the Drayton Mill revitalization project. The Marketplace encompasses about 60,000 square feet of the 115-year-old former Milliken & Co. textile plant’s warehouses and company store.
The location, which will be owned and operated by Elissa and David Farmer, is expected to open during the spring, but the Farmer’s will begin hosting “pop-up” boot camps at the mill beginning at 9 a.m. on Jan. 28. The event is free and open to the public.
“It was a tough decision for us when we were looking at locations [in Spartanburg],” Elissa Farmer said. “Somebody told us we should check out Drayton. We just fell in love with it… We are excited and feel very fortunate to be a part of this project.”
Farmer said the couple has already hired Kayla O’Connell to serve as the head trainer for “Burn Spartanburg.” They are looking for support trainers and plan to hire employees for the childcare area of their facility, she said.
Burn Spartanburg will join three tenants that have already committed to the Marketplace, including Greenville-based Rick Erwin Group’s new dining concept The Standard: A Refined Kitchen; Mōzza Roasters and Melotte Enterprises Inc.; and the regional offices for Agracel Inc.
Zen Studios, a Spartanburg-based yoga studio, will not be moving to Drayton.
“The addition of Burn Spartanburg brings us one step closer to achieving the live, work, play community that we envisioned for this project,” said John Montgomery, principal of Spartanburg-based Montgomery Development Group. “It’s a great concept and we’re excited to have the Farmers. We think it’s going to be a big success.”
In 2013, Pacolet Milliken, a private investment firm founded in 2007 to preserve and grow certain real estate and energy assets of Milliken & Co.’s vast textile empire, reopened Drayton’s spinning and weaving plants to be redeveloped into luxury apartments.
Drayton Mills Lofts, the residential side of the project, features 289 loft apartments, a fitness studio, pool and a 3-mile walking trail.
Farmer said Burn Spartanburg will utilize the trail.
The facility will feature Burn Boot Camp’s proprietary “floating floor,” floating pull-up bar, free weights, battle ropes, slam balls, kettle bells and plyometric boxes. Customers can take advantage of free childcare and one-on-one nutritional meetings with trainers.
Montgomery and his business partner, Tara Sherbert, managing partner of Charlotte, N.C.-based TMS Development, which was over the loft apartment project at Drayton, purchased the mill’s warehouses from Pacolet Milliken in 2015.
“We are continually focused on making Drayton Mills the ideal community for residents and customers alike to live, eat, play and work,” Sherbert said, in a statement. “We’re excited to be able to welcome Burn Boot Camp Spartanburg into the Drayton Mills family.”
Devan and Morgan Kline founded Burn Boot Camp in 2012. The company has 49 locations and nearly 200 more in development in 26 states.
The concept is founded on five pillars: mindset, whole food nutrition, burst training, strength training and community.
Tommy Molin and Associate Brian Scurlock with CBRE assisted with the transaction.
For more information about Drayton Mills Marketplace, visit www.draytonmarketplace.com.
For more information about Burn Spartanburg, visit www.burnbootcamp.com/spartanburg-sc.