Upstate Business Journal

Broaden Goods brings traditional Moroccan wares to Greenville

The collection will be open to the public for the first time at a pop-up shop Oct. 6-14.

September 29, 2017

by Ariel Turner

A 2015 trip to Morocco sparked an interest in Tessa Pinner that has evolved into a joint business venture with three other family members. That vacation opened her up to a completely different aesthetic than she was normally accustomed to, and she immediately wanted to share it with her hometown of Greenville. But the timing wasn’t right for her to do what she wanted.

Flash forward a few years, and Tessa; her husband, Brian; his brother, Nathan; and his wife, Katelyn, will launch Broaden Goods on Oct. 6 to import artisan goods directly from overseas artists and makers.

The first release of the carefully curated collection will feature goods from Morocco. This past spring Tessa and Katelyn visited the Moroccan city of Fes and met with local traditional artisans. There, they carefully selected a collection of goods to bring back to the States.

Years earlier, Nathan and Katelyn spent a couple years in Afghanistan doing cost forecasting and analysis for Fluor. Business was not Katelyn’s natural work environment, but the skills learned there allowed her to open her floral and event styling company, Modfete, upon returning to Greenville.

“International experience helped her form her aesthetic,” Nathan says about his wife. “Travel helped us realize there’s so much more to design and art than what we knew.”

Now, with the combined business and artistic experience, the Pinners are eager to share the fruits of their travels and painstaking curating.



“I don’t think any of us could do this on our own,” Tessa says.

Broaden Goods has settled on four categories of items to offer – textiles, leather, ceramics, and metals.

They will sell hand-knotted rugs from the mountainous regions, bags made from cow hides tanned in a 1,000-year-old tannery, hand-thrown and painted bowls, and ornate brass-work lamps and hammered bowls.

The collection will be open to the public for the first time at a pop-up shop Oct. 6-14 in Methodical Coffee’s roasting facility, where the stories of where and how these items came to be will be printed and displayed.

“From the beginning, we wanted to give something to somebody that has more of a story,” Nathan says.

Broaden Goods Pop-Up
3 McBeth St., Greenville
Oct. 6, 6–9 p.m.; Oct. 7 and 14, 10 a.m.–4 p.m.; Oct. 8–13, 2–7 p.m.

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