Upstate Business Journal

Computer Direct Outlet changes name, plans move to Haywood Road

“As we continued to provide more technology solutions, technology related services and innovative products, it made sense that we update our brand name.”

October 6, 2017

by Staff

Computer Direct Outlet, a Greenville-based computer manufacturing and services company, announced earlier this month that it has changed its name to CDO Technology.

“We started out as a manufacturing and service facility and a large retail parts provider,” said owner Gary Underwood. “As we continued to provide more technology solutions, technology-related services, and innovative products, it made sense that we update our brand name to more accurately describe our current business.”

CDO Technology has thrived off computer repairs and technical services for nearly 20 years. But the company recently shifted its focus to the sales and service of custom-built computers, professional workstations, and business servers.

In 2014, for instance, Underwood and his team released the Volta, a custom-built computer designed to handle virtual reality and other high-end programs. It has become a hit among architects, engineers, animators, and graphic designers.

Underwood said the company’s rebranding won’t affect its products or services.

Besides changing its name, CDO Technology plans to relocate to a 17,000-square-foot building at 117-B Haywood Road later this month, according to Underwood. The company has been headquartered just off Laurens Road since opening in 1998.

Underwood said the move allows CDO to better accommodate growth and buildout a custom space that enhances operational and customer service needs.

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