The Greenville Drive have been selected as the winner of the 2014 South Atlantic League Excellence in Marketing Award, league president Eric Krupa announced on Tuesday.
This marks the second time the Drive have received the award, which recognizes outstanding marketing and promotions. The Drive previously won the award in 2010.
The Drive and their marketing team at Erwin-Penland came up with a theme for the 2014 season, “Let Yourself Go,” which “encouraged fans to put aside the stress and hectic nature of everyday life and come out to a Drive game for the enjoyment of the experience,” according to a Greenville Drive press release. “Enjoyment can come in many shapes and sizes – whether by eating hot dogs, dancing with Reedy Rip ‘It or heckling the umpires, to name a few.”
As the “Excellence in Marketing” recipient, the Drive will represent the South Atlantic League as a nominee for the Larry MacPhail Award, an honor given at the Baseball Winner Meetings in San Diego in December, symbolizing the top marketing effort in all of Minor League Baseball.