Upstate Business Journal

Link targets millennials with 217-unit West End apartment complex

The six-story development is the first new Greenville construction for Grubb Properties.

August 11, 2014

by Sherry Jackson

It’s a new week, so it’s time for yet another new apartment complex announcement – or at least it seems that way. To date, more than 2,000 multifamily units have been announced or are currently under construction in downtown Greenville alone.

The newest announcement is a six-story, 217-unit complex at Rhett and River streets in the West End, to be built by North Carolina developer Grubb Properties.

City Welding Services, currently located on one of the two parcels, will be relocating, hopefully to a new location on Poinsett Highway, said a company spokesperson

Onsite amenities for the Link Apartments will include two courtyards, a dog park, swimming pool, rooftop terrace, fitness center and club room. The apartment complex will also have a premium bicycle amenity with a maintenance stand and additional bicycle storage.

The building will be built as podium construction with subterranean parking that is screened and hidden from view.

Studio, one- and two-bedroom units will be a “little smaller than the national average,” but will have balconies, large windows and high-end finishes with granite countertops, stainless steel appliances, walk-in closets, vinyl plank floors and side-by-side washer/dryers, said Rachel Russell, director of real estate development for Grubb Properties.

Two-bedroom units will be designed for roommates, with both bedrooms equal in size and fixtures. “We’re targeting millennial renters,” said Russel.

The apartment complex will be the fourth location of Grubb Properties’ new urban infill brand called Link. The Link brand targets locations in “proven neighborhoods” where there is demand and growth projections for millennials who want an urban environment to walk to shops and restaurants.

“We have been looking for the right location, and the West End of Greenville is perfect,” said Russell. Other Link properties are located in Raleigh and Winston-Salem in North Carolina and Richmond, Va., with many more in the planning stage.

This will be Grubb Properties’ first new construction in Greenville. The company owns and manages three other properties near Pelham Road: Beacon Ridge, Sterling Westchester and Sterling Pelham.

The application will go in front of the Design Review Board in September and Russell says that if approved, the company plans to start construction by January 2015 with units ready for move-in in spring 2016.

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