NAI Earle Furman, which has brokered commercial real estate deals in Greenville for more than 30 years, is now doing business in North Carolina’s Triad region.
It recently merged with NAI Piedmont Triad, its counterpart in the region of North Carolina that includes Greensboro, Winston-Salem, and High Point.
The combined company will be based in Greenville and continue to use the NAI Earle Furman name in the Upstate and the NAI Piedmont Triad name in the Triad.
Jon Good, the combined company’s Greenville-based CEO, said the cashless merger gives NAI Earle Furman a new market in North Carolina in which to sell its specialty services. Those include investment services, brokering sales of multi-family properties, and brokering sales of recreational and timber land.
“We’re in essence exporting those divisions and those business lines into a new market,” Good said. “And the folks there will make more money by having more tools in their toolbox.”
Stanhope Johnson, a principal at NAI Piedmont Triad, said in a news release that the deal gives the Triad brokers “more opportunities and a much larger platform to grow our office and better serve our clients.”
Terms of the merger were not disclosed.
Good said the combined company has 19 shareholders, 17 of which were owners of NAI Earle Furman before the merger, including that company’s namesake, Earle Furman.
Before the merger, NAI Earle Furman had 85 employees, compared to 15 at NAI Piedmont Triad, Good said.
He said the dollar value of the sales and leases that NAI Earle Furman handled in 2016 was more than $400 million, compared to more than $90 million for NAI Piedmont Triad.
Good said NAI Piedmont Triad resembles the NAI Earle Furman of 17 years ago.
“We’re going to do everything to grow there that we’ve done here,” he said.
NAI Earle Furman has offices in Anderson and Spartanburg, in addition to its Greenville headquarters. NAI Piedmont Triad has offices in Greensboro and Burlington.